Merlyn Selvanathan
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Hi, I'm Merlyn

Brand and
communications
designer.

Merlyn Selvanathan

I work across five disciplines and combine them on every project, from concept to execution. Hire me for a project, or as your fractional design and comms lead.

Book a callFree 10-minute discovery call
See ways to work with me

Interdisciplinary thinking across five core disciplines

Brand and communications design are the core. Each layer builds on the one above, and everything feeds back into the brand. Tap a layer to read more.

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Brand design

The look and feel. Brand identities, applications, activations, brand decks, websites.

Together, that's brand experience.

Every project is unique, so I combine these differently each time.

Work with me

You work with me directly. Start with the problem you have.

"Something feels off with our brand, but we can't say what."

so you need a

Brand review

  • Send up to 15 pages, or one set of brand assets
  • I review them before we meet
  • 60-minute live session
  • Written priorities within 2 working days
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"We need one thing made, and we need it fast."

so you need a

7-day design sprint

  • Concept to execution in 7 working days
  • A brand identity, a rush project
  • On my own, or alongside your team
  • Bigger projects scoped individually
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"Our brand looks different on every channel."

so you need

Brand design stewardship

  • Your hands-on brand designer, month to month
  • Weekly one-hour check-in
  • Visuals for Instagram and LinkedIn
  • Messaging kept aligned across website and channels
  • Presentation design, layouts, banners
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"Nobody senior owns our design and comms."

so you need a

Fractional design and comms lead

  • Your senior decision-maker for design and comms
  • Owns briefs, decisions and quality
  • Embedded in your team
  • Booked by the day or half day
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Need a team, events or workshops? That's what my studio, Bexxter, does.

All designchoices arestrategic choices.

About me

I always loved art, learning, reading and visuals: history, art, biology.

Campaign Middle East cover, Agency Faces to Watch 2026, featuring Merlyn

Recognition and roles

  • Agency Faces to Watch 2026Campaign Middle East
  • Head of Design and CommunicationsBluenumber, contract
  • Creative Strategy LeadSumea Social
  • Board memberThe Equator Society
  • Brand and product designBLACKSPACE Munich (Genesis Motors), ZEISS
  • FounderBexxter

Selected work

A few projects I led, from brand systems to learning apps. Much of my client work stays confidential.

Brand designBrand system and website redesignSumea Social
Brand and communicationsBrand identity, website and messagingMillionMakers™
Brand and event communicationsFestival identity across two seasonsFreeFlow Festival
Information and UX designLearning experience for a complex subjectMaster of Comms
UX and information designData literacy appPRISM
Brand designIdentity evolution for a traditional brandLabor Becker, via BLACKSPACE
See more work

Follow along on LinkedIn

Brand, design and communication, explained one post at a time.

Follow on LinkedIn

Book a call

Pick the call that fits. Not sure what you need yet? Start with the free 10-minute discovery call. You'll choose a time on my calendar, at least 48 hours ahead, in your own time zone.

Discovery call

Not sure if it's brand, communications or design? Let's work it out.

10 min

Project call

A review, a sprint or a defined project. Free.

20 min

Fractional lead call

Stewardship or a fractional role in your team. Free.

30 min

Booking opens on Cal.com in a new tab.

Looking for a long‑term strategic comms and design partner?

That's Bexxter, my studio. Teams, retainers, events and workshops, built on the same thinking.

Go to Bexxter